Kelty: Find Sanctury
The challenge: How can we shift Gen Z’s attention from the digital landscapes of social media to appreciating and engaging with the beauty of nature?
Idea: Does social media life fulfill your satisfaction? Do you prefer talking to your friends over the phone rather than in person?
Immerse yourself in the essence of outdoor living with Kelty tents. In today’s digital world, everything has become convenient, but that doesn’t evoke our pure feelings towards nature. You can google beautiful landscapes but never be able to experience them. You need to be in person.
Kelty is a beacon of genuine outdoor experiences. We use coordinates to represent breathtaking locations, from stargazing retreats to endless coastlines. Let Kelty guide you to unforgettable adventures.
This celebrates the beauty of nature and redefines how we connect with it. It's an invitation to discover the beauty of the world around us, embrace the serenity of nature, and forge lasting connections with the outdoors one coordinate at a time.
Team
Strategist: Masa Kaburagi
Art Director: Ethan Cooper
Copy Writer: Tyler Tran
Print ads
Bus shelter
Billboard
Coffee table book and AR