Kelty: Find Sanctury

Background: How can we inspire young people to shift from digital screens to embracing the beauty of nature?

Idea: Use digital tools not as a distraction but as a step toward discovering new landscapes and places.

Does scrolling scenery through on Social media truly satisfy your life? Have digital conversations replaced real connections?

In today’s world, convenience is everywhere, but it can’t replace the feeling of standing beneath a star-filled sky or waking up to the sound of waves. You can google beautiful landscapes but never be able to experience them. You need to be in person.

Kelty is a beacon of genuine outdoor experiences. We use coordinates to represent each breathtaking location, from stargazing retreats to endless coastlines. Let Kelty take you on unforgettable adventures.

This celebrates the beauty of nature and redefines how we connect with it. It's an invitation to discover the beauty of the world around us, embrace the serenity of nature.

Team

Strategy: Masa Kaburagi

Art Direction: Ethan Cooper

Copy: Masa Kaburagi, Tyler Tran

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Bus shelter

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Coffee table book and AR

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Solovair: The British Masterpiece