The challenge: How do we encourage people to be aware of smiles?

A smile is often the first thing people notice about us, making it a crucial part of our first impression. We might not realize how quickly our smiles can be compromised by meals or snacks throughout the day.

Idea: What if we emphasized that first impressions, particularly facial expressions, have lasting impacts and that momentum is beneficial?

Our mission is to remind everyone of life’s unexpected twists and turns. Amid these surprises, there is one aspect we often neglect: our oral health. This captures the essence of our campaign – emphasizing the importance of oral care as an everyday ritual. Your portable wingman is there ensuring you're always ready to face life's obstacles with confidence.

Because when you look good, you feel good.